The Marketing Management programme is a 2-year international higher education course. The degree is intensive and demanding. It incorporates theory and practice in a dynamic way. The course’s core components are marketing, communication, organisation and economics.
Unique to IBA, you can choose between 3 different elective pathways:
The degree is comprised of compulsory subjects, elective subjects and an internship. The course concludes with a dissertation project. The compulsory subjects and exams are the same for each pathway.
The complete degree is worth 120 ECTS-credits (ECTS = European Credit Transfer System). ECTS are recognised in the European credit system. This means the course can be used as a basis for further study.
If you continue your studies with 1½ years on top of the Marketing Management (Marketing and Economics) programme at IBA, you gain a BA degree in International Sales and Marketing Management.
Learning and teaching - The IBA way
A wide variety of teaching and learning methods are used, including class work, case studies, projects and regular lectures. Students work in groups and individually and are encouraged to participate actively in the learning process. Students are given an entry card enabling them to access IBA study facilities 24 hours a day, 7 days a week, including unlimited Internet use.
Expectations – yours and ours
IBA offers you
Superb learning environment
Global and innovative focus
Strong academic foundation with practical application
Generous PC facilities and free wireless internet 24/7
Diverse, friendly international student community
Active student life and social events
Full academic/tutorial support
Opportunity to develop yourself into a professionally competent, enthusiastic and internationally oriented person
Assistance with finding accommodation
Buddy programme for international students
Our expectations of you
Engagement and responsibility
Willingness to embrace change
Drive for challenge and development
EU-students - 15 March / 5 July
Non-EU students - 15 March
28 August 2013
Compulsory Induction Week - starting 28 August 2013