Education_

• AP-Degree in Marketing Management
  • International experience
  • Internship
  • Entry requirements & how to apply - EU students
  • Entry requirements & how to apply - Non-EU students
  • Tuition Fee & Budget
  • Further studies & Career possibilities
  • Studying at IBA
  • Further information
• AP-Degree in Financial Management
• AP Degree in Entrepreneurship and Design Management (E-Design)
• AP-Degree in Multimedia Design
• Professional Bachelor in Int. Sales & Marketing Management
• Top-up Bachelor (BA Honours) in International Business (full-time, CU)
• Top-up Bachelor (BA Honours) in International Business (e-learning, LSBU)
• International BA (EBM)
• Master of Science (e-learning)
• Master of Science (full-time)
• MBA in General Management (full-time)
• Executive MBA
• MBA - E-Learning
• International Summer School

About the programme

AP-Degree in Marketing Management

The Marketing Management programme is a 2-year international higher education course. The degree is intensive and demanding. It incorporates theory and practice in a dynamic way. The course’s core components are marketing, communication, organisation and economics.
 

Unique to IBA, you can choose between 3 different elective pathways:

> International
>> Management
>>> Tourism and Event Management

The degree is comprised of compulsory subjects, elective subjects and an internship. The course concludes with a dissertation project. The compulsory subjects and exams are the same for each pathway.

The complete degree is worth 120 ECTS-credits (ECTS = European Credit Transfer System). ECTS are recognised in the European credit system. This means the course can be used as a basis for further study.

If you continue your studies with 1½ years on top of the Marketing Management (Marketing and Economics) programme at IBA, you gain a BA degree in International Sales and Marketing Management.

Learning and teaching - The IBA way

A wide variety of teaching and learning methods are used, including class work, case studies, projects and regular lectures. Students work in groups and individually and are encouraged to participate actively in the learning process. Students are given an entry card enabling them to access IBA study facilities 24 hours a day, 7 days a week, including unlimited Internet use.

Expectations – yours and ours

IBA offers you

• Superb learning environment
• Global and innovative focus
• Strong academic foundation with practical application
• Generous PC facilities and free wireless internet 24/7
• Diverse, friendly international student community
• Active student life and social events
• Full academic/tutorial support
• Opportunity to develop yourself into a professionally competent, enthusiastic and internationally oriented person
• Assistance with finding accommodation
• Buddy programme for international students

Our expectations of you

• Engagement and responsibility
• Willingness to embrace change
• Flexibility
• Drive for challenge and development