The subject area of International Business Environment contains two modules (see below), each of which has a duration of one semester. The modules must be taken in the mentioned order and an exam project is to be written in both. At the end, there is an oral exam in which the student will have to present and defend one of the two exam reports written at the end of each module.
Sub-unit 1: Economics
This sub unit falls into three main parts
Sub-unit 2: Culture Studies
Culture Studies builds on previously-learned established cultural theories as promulgated by scholars such as Geert Hofstede, Fons Trompenaars and Edward T. Hall, and further develops fundamental understanding of the concept of culture, cultural differences and their relevance to international trade.
Students learn to identify the latest cultural trends of relevance to international business, to undertake cultural research and to assess the significance of individual cultural traits in a global perspective.