Education_

• AP-Degree in Marketing Management
• AP-Degree in Financial Management
• AP Degree in Entrepreneurship and Design Management (E-Design)
• AP-Degree in Multimedia Design
• Professional Bachelor in Int. Sales & Marketing Management
• Top-up Bachelor (BA Honours) in International Business (full-time, CU)
• Top-up Bachelor (BA Honours) in International Business (e-learning, LSBU)
  • E-LEARNING Study programme
  • Int. Business Environment
  • Marketing Issues
  • Applied Finance
  • Management
  • Research Project
  • Tuition Fee
  • E-learning
  • Entry Qualifications
  • More information
• International BA (EBM)
• Master of Science (e-learning)
• Master of Science (full-time)
• MBA in General Management (full-time)
• Executive MBA
• MBA - E-Learning
• International Summer School

Int. Business Environment

The subject area of International Business Environment contains two modules (see below), each of which has a duration of one semester. The modules must be taken in the mentioned order and an exam project is to be written in both. At the end, there is an oral exam in which the student will have to present and defend one of the two exam reports written at the end of each module.

Sub-unit 1: Economics

Short Description
This sub unit falls into three main parts

• examination of classic and modern theories of international trade which are then applied to undertake an analysis of the international trade pattern including free trade, protectionism, trade barriers and the importance of the general economic growth for international trade
• analysis of the historical and current influence on international relations of the most important international business institutions
• study of a range of macroeconomic models which are applied to an analysis of various countries in regard to economic and political opportunities, costs, benefits and challenges to their independence.

 
Sub-unit 2: Culture Studies

Short Description
Culture Studies builds on previously-learned established cultural theories as promulgated by scholars such as Geert Hofstede, Fons Trompenaars and Edward T. Hall, and further develops fundamental understanding of the concept of culture, cultural differences and their relevance to international trade. 

Students learn to identify the latest cultural trends of relevance to international business, to undertake cultural research and to assess the significance of individual cultural traits in a global perspective.