Education_

• AP-Degree in Marketing Management
• AP-Degree in Financial Management
• AP Degree in Entrepreneurship and Design Management (E-Design)
• AP-Degree in Multimedia Design
• Professional Bachelor in Int. Sales & Marketing Management
• Top-up Bachelor (BA Honours) in International Business (full-time, CU)
• Top-up Bachelor (BA Honours) in International Business (e-learning, LSBU)
  • E-LEARNING Study programme
  • Int. Business Environment
  • Marketing Issues
  • Applied Finance
  • Management
  • Research Project
  • Tuition Fee
  • E-learning
  • Entry Qualifications
  • More information
• International BA (EBM)
• Master of Science (e-learning)
• Master of Science (full-time)
• MBA in General Management (full-time)
• Executive MBA
• MBA - E-Learning
• International Summer School

Management

The subject area of Management contains two modules (see below), each of which has a duration of one semester. The modules must be taken in the mentioned order and an exam project is to be written in both. At the end, there is an oral exam in which the student will have to present and defend one of the two exam reports written at the end of each module.

Sub-unit 1: HRM

Short Description

This sub-unit builds on previous study of the subject in level 1 & level 2, covering traditional theories put forward by scholars such as Stephen Robbins and others, and further develops students’ fundamental knowledge of the concepts and theories used in HRM- departments.

Students learn to identify the latest HRM trends of relevance to international business, to undertake some HRM research and to evaluate – especially from an applied perspective - the importance of specific HRM trends in a global environment

Sub-unit 2: Corporate Strategy

Short Description

Corporate Strategy is designed to study competition from the perspective of top management. A principal concern of managers is the relationship between the organization, its strategy, and its environment. This relationship is complex, uncertain, and always changing. Top managers shape and guide this relationship, making strategic decisions that change the organization's capabilities, shift its position in the environment, or lead the firm into a new business. Students tackle the complexity and ambiguity of strategic decision making through case studies that provide rich descriptions of situations faced by real companies that either fail or succeed.

The Corporate Strategy sub-unit is an integrative capstone course that challenges students to study and experience sets of multifunctional problems that confront top management and will enable them to bring together all of their learned functional skills (finance, marketing, logistics, organization) and use them to analyse organizational problems within the context of real-world business case studies.