Education_

• AP-Degree in Marketing Management
• AP-Degree in Financial Management
• AP Degree in Entrepreneurship and Design Management (E-Design)
• AP-Degree in Multimedia Design
• Professional Bachelor in Int. Sales & Marketing Management
  • Double Degree Top-Up Programme
  • International Experience
  • Entry requirements & how to apply – EU students
  • Entry requirements & how to apply – Non-EU students
  • Further studies & career possibilities
  • Studying at IBA
  • Tuition Fee & Budget
  • Further information
• Top-up Bachelor (BA Honours) in International Business (full-time, CU)
• Top-up Bachelor (BA Honours) in International Business (e-learning, LSBU)
• International BA (EBM)
• Master of Science (e-learning)
• Master of Science (full-time)
• MBA in General Management (full-time)
• Executive MBA
• MBA - E-Learning
• International Summer School

Professional Bachelor in Int. Sales and Marketing Management

Professional Bachelor in International Sales and Marketing Management

- with UK double degree option

For whom?

The programme is for those who want to obtain competencies that allow them to independently and professionally perform job functions related to an international company’s position in the market.
 

The programme

This is an innovative and exciting 3½ years’ study opportunity leading to a Professional Bachelor in International Sales and Marketing Management. After successful completion of the first two years, you are awarded the AP-Degree in Marketing Management, equivalent to the first 2 years of a bachelor’s degree. For further information about the first two years, please click here.

After successful completion of the next 1½ years, you are awarded the Professional Bachelor in International Sales and Marketing Management.

Top-up Bachelor in International Sales and Marketing Management - 1½ years

The Bachelor in International Sales and Marketing Management is an extension of the Marketing Management degree programme. The programme takes 1½ years. The programme is for those who want to obtain competencies which put them in a position to independently and professionally perform job functions related to an international company’s position in the market.

Programme Contents

The programme is a full-time degree and consists of 3 semesters, including an internship and final dissertation project. The programme is worth 90 ECTS-credits.

During the first and second semesters, you take the following subjects:

• Marketing
• Supply Chain
• Mangement and Organisation
• Law
• Economics

Each semester concludes with a semester project for an external company. 

The theme for semester 1 is sales planning (30 ECTS) including:

The Customer (15 ECTS)
· The customer’s strategic situation
· Value stream analysis and resource diversification
· The strategic organization of sales

Industry and Competitors (5 ECTS)
· Logistic benchmarking
· Ethics and social responsibility
· International economical environmental conditions

Innovation (5 ECTS)
· Product and concept development strategy and
  processes
· Innovative processes and motives
· Project management

Methodology and Science (5 ECTS)

The theme for semester 2 is business development with an international perspective (30 ECTS) including:

Developing the Sales Base (10 ECTS)
· International sales strategies
· Lean and customization
· Economic value added and weighted average of
  cost of capital (WACC)

The Tactical and Operational Sales Perfomance (5 ECTS)
· Space management
· E-business outsourcing
· Tactical and value-based management
· Sales training
· Optimization of value chains

Implementation and Follow-up (5 ECTS)
· Customer follow-up instruments
· Logistic efficiency
· Balanced score card

Elective course Element (10 ECTS)

The theme for semester 3 is a company internship and the bachelor project (30 ECTS)

Placement (15 ECTS)
Bachelor project (15 ECTS)

Learning and teaching

Learning is effected through lectures, seminars, exerci­ses, student presentations, process-oriented teaching, case-oriented teaching and project-oriented teaching. Students work both individually and in groups.

The double degree option

Students taking the Professional Bachelor at IBA are also exclusively eligible to apply for an additional degree award from there UK, for details click here.