The programme is for those who want to obtain competencies that allow them to independently and professionally perform job functions related to an international company’s position in the market.
This is an innovative and exciting 3½ years’ study opportunity leading to a Professional Bachelor in International Sales and Marketing Management. After successful completion of the first two years, you are awarded the AP-Degree in Marketing Management, equivalent to the first 2 years of a bachelor’s degree. For further information about the first two years, please click here.
After successful completion of the next 1½ years, you are awarded the Professional Bachelor in International Sales and Marketing Management.
The Bachelor in International Sales and Marketing Management is an extension of the Marketing Management degree programme. The programme takes 1½ years. The programme is for those who want to obtain competencies which put them in a position to independently and professionally perform job functions related to an international company’s position in the market.
The programme is a full-time degree and consists of 3 semesters, including an internship and final dissertation project. The programme is worth 90 ECTS-credits.
During the first and second semesters, you take the following subjects:
Each semester concludes with a semester project for an external company.
The theme for semester 1 is sales planning (30 ECTS) including:
The Customer (15 ECTS)
· The customer’s strategic situation
· Value stream analysis and resource diversification
· The strategic organization of sales
Industry and Competitors (5 ECTS)
· Logistic benchmarking
· Ethics and social responsibility
· International economical environmental conditions
Innovation (5 ECTS)
· Product and concept development strategy and
· Innovative processes and motives
· Project management
Methodology and Science (5 ECTS)
The theme for semester 2 is business development with an international perspective (30 ECTS) including:
Developing the Sales Base (10 ECTS)
· International sales strategies
· Lean and customization
· Economic value added and weighted average of
cost of capital (WACC)
The Tactical and Operational Sales Perfomance (5 ECTS)
· Space management
· E-business outsourcing
· Tactical and value-based management
· Sales training
· Optimization of value chains
Implementation and Follow-up (5 ECTS)
· Customer follow-up instruments
· Logistic efficiency
· Balanced score card
Elective course Element (10 ECTS)
The theme for semester 3 is a company internship and the bachelor project (30 ECTS)Placement (15 ECTS)
Learning is effected through lectures, seminars, exercises, student presentations, process-oriented teaching, case-oriented teaching and project-oriented teaching. Students work both individually and in groups.
|entry requirements and how to apply|